Activity: To provide all agricultural inputs under one roof
Corporate Office: New Delhi
IFFCO’s Shareholding: 100%
IFFCO eBazar Ltd. (IeBL) is a 100% owned subsidiary of IFFCO. The IFFCO e Bazar outlets started operations in April 2016, with the objective of providing modern retail experience in rural India to deliver Agri inputs & Services to the Farming community at the reasonable price under one roof.
IeBL has expanded its operations to more than 26 States with 1,035 stores under operation which include franchisees and Business Associates. The products being made available to the farmers through these stores are seeds, fertilizers, bio fertilizers, pesticide, bio stimulants, sprayers and other agri implements. Sagarika, the plant growth promoter produced by Aquagri has become the premium product for the farmers.
During FY 2019-20, IeBL sold 9.32 Lakh MT Fertilisers.
IeBL has launched Natural K in Uttar Pradesh through its stores. The product has gained momentum and is being launched in other states also. The sale of Natural K was 6,800 MT in 2019-20
IeBL offers an attractive Franchisee model scheme to partner with the rural entrepreneurs. To promote Women Empowerment these models have special Incentive for Women entrepreneurs.
To promote the vision of “Make in India”, IeBL has started sale of indigenous small power tillers by the name of Angad Hal with other attachments at very attractive prices