Kisan Rural Finance Limited
Activity: To provide multiple financing options to rural customers
Corporate Office: New Delhi
IFFCO’s Shareholding: 48.43%
IFFCO, together with Telecom major Bharti Airtel and Star Global Resources Ltd, has promoted IFFCO KISAN SANCHAR LTD (IFFCO Kisan).
During the FY 2019-20, about 10 Lakh new subscribers were also added through Airtel services.
IFFCO Kisan has evolved various models to bring precision in its advisories. Through IFFCO Kisan Agriculture App, the Company has carried out various meaningful interventions like geo-fencing of farm land automated POP (Package of Practices), reverse image technology for diagnosing and reducing field problems, lat-long wise weather forecast, mandi rates and many more features.
Understanding the market need, IFFCO Kisan through digital tools / platforms is bringing traceability in cultivation practices to produce commodities with minimal residue levels and facilitating the farmers in adopting technology platforms in order to sensitize them towards climate smart agriculture practices.
In FY 2019-20, the Company has entered the Compound Cattle Feed and Consumer Food Industry. During the year, about 12,852 MT of cattle feed has been distributed through 482 distributors and 1,600 retailers. A consumer brand “Swarnahar” was also launched in the financial year 2019-20 with a vision to provide quality food to the consumers.