Activity: To provide all agricultural inputs under one roof
Corporate Office: New Delhi
IFFCO’s Shareholding: 100%
IFFCO eBazar Ltd. (IeBL) is a 100% owned subsidiary of IFFCO. The IFFCO e Bazar outlets started operations in April 2016, with the objective of providing modern retail experience in rural India to deliver Agri inputs & Services to the Farming community at the reasonable price under one roof.
Company operates 308 own stores and 460 Franchisee/ Business Associates in 22 states. IeBL supplies fertilizers, Agrochemicals, bio fertilizers, bio stimulants, cattle feed, sprayers and other agri implements. Sagarika, the plant growth promoter produced by Aquagri has become the premium product for the farmers.
During FY 2018-19, IeBL sold 7.2 Lakh MT Fertilisers like Sagarika, seeds, agrochemicals, bio fertiliser and spray machines. In order to mitigate deficiency of Zinc, Magnesium and Sulphur (secondary nutrients), IeBL supplied around 1000 tons of water soluble fertilizers to the farmers in FY 2018-19.
Company has introduced a new product in the market Natural K for the benefit of farmers. The product has received good response and already 1500 MT quantity has been sold to farmers through IFFCO e Bazar outlets.
IeBL offers an attractive Franchisee model scheme to partner with the rural entrepreneurs. To promote Women Empowerment these models have special Incentive for Women entrepreneurs. The existing women franchisee are doing extremely well and have done almost 33% of total franchisee business.
IeBL has an ambitious expansion plan by opening more centres to make available quality products and services at most reasonable prices to the farmers at their doorstep across India.